Resources to help you get savvy with lean market research. Including updates on live test campaigns, case studies, industry news, marketing tools, articles and company updates.
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The Validation.Run Vision
A world where people know that businesses ownership is the most effective way to grow wealth. And that starting is now easier than ever, thanks to technology.
Small Town Business Ideas: The Savvy Entrepreneur's Guide for 2023
The best small town business ideas meet local demand and align with your interests. Learn how to harness local insights, prioritize community needs, and evolve from home-based ideas to potentially global online ventures.
Lean Market Research: How to Test A Business Idea
Lean market research is essential when developing any new business idea. Learn how to efficiently validate your business idea before bringing it to market.
How To Start A Business
Hint: it doesn't start with legal or accounting. There are ways to do it for free. You can do it online, from home, in your pajamas. But the one thing you can't skip is market validation. If you're going to take on starting a business, better be sure someone out there is keen to buy.
The Importance Of Positioning When Testing New Business Ideas
Positioning is the one thing we agonize over the most. Learn about why it’s so important for business idea testing purposes, how we get help from keyword research, the sheet method of iterating on different options and how positioning gets refined over time.
How to Find a Good Business Idea
Stress testing your idea by discussing it with real target customers is the way.
The #1 Reason Startups Fail
Most startups fail due to “no market need”. Meaning not enough people are interested in your idea to begin with. Learn how lean market research can help.
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Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.